Innovative Use of Timely Information in Airline Industry

Authors: Dr. Richard Hackathorn, Bolder Technology; Scott Healy, GoldenGate Software and formerly of American Airlines and Sabre Holdings

Abstract: This white paper discusses the business and technical challenges facing the airline industry. In particular, it details how having access to timely information can alleviate these challenges and enhance the profitability of airlines.

The paper details the benefits of an infrastructure that integrates and distributes both transactional and analytic information in real time, while providing continuous availability.

Table of contents:

• Overview
• Business Challenges
  • Understanding and Targeting the Customer to Build Loyalty
    • The Travel Value Chain
    • Reaching Customers in the Online Mobile World
  • Managing Revenue for a Perishable Service
  • Reducing Operational Costs
• Technology Challenges
  • Escaping the Batch World
  • Migrating and Consolidating Legacy IT Systems
  • Scaling Systems to Meet Demands of Online Shoppers
  • Providing Cost-Effective High Availability and Disaster Recovery
• Enabling Technologies and Architectures
  • Improving Decision Support and Operational Efficiency
  • Enabling High Availability
  • Providing Low-Cost Scalability
• Real-Life Example: Leveraging Real-Time Data
• Conclusions
• References
• About the Authors

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